Introducing Kelly Ervin
Communication Specialist ~ Event Planner
~ Social Media ~ Marketing
About Her
Kelly Ervin attended Widener University and obtained a Bachelor’s degree in Communications Studies, focused in Public Relations & Advertising. She has experience as a Communications Specialist, Event Planner, and working with social media and marketing. Her passion is helping companies grow to their fullest potential and beyond. She has expertise in building user engagement and event planning management/execution. She is also known for her exceptional organization, strong technical skills, and prioritization skills to manage multiple, concurrent projects.
Kelly has planned multiple events for her current company, Nouryon, a global essential solutions provider. To name a few, she planned, developed, and executed her company's very first Nouryon Intern Week 2022. She brought interns from Nouryon’s sites across the country to experience, learn, and network together. She created all the content, communications, along with all event planning responsibilities (catering, travel, transportation, expense reports, calendar management, etc.) for this event. She has also planned events with the Philadelphia Eagles football team for the Autism Awareness Challenge, as well as Day of Service events for the Kids in Need Foundation (KINF), and much more.
Along with event planning, Kelly has aided Nouryon’s Global Communications Team in boosting user engagement across all social media platforms and achieving 100k followers on LinkedIn through content creation, user engagement, and social media campaigns. She also works with Nouryon’s Corporate Human Resources Team on internal and confidential projects that are distributed to all Nouryon employees globally.
Another part of her experience is the virtual internship she completed with the International Wine and Spirits Competition company (IWSC), based out of London, UK. During her time there, she worked within their CMS systems, produced, and published content, and used SEO to update and manage their press page. She also conducted user and producer outreach, and created analytic reports via listening tools, for all social media platforms.
Skills
Adobe Premiere Pro & Adobe Photoshop
Event planning & execution
Zoom, Skype
SAP Concur
Analytics analysis & reports
Communication planning
Content generation
Social media management
Microsoft Office, Excel, Word, Powerpoint, OneNote
Office 365, Sharepoint. Teams, Wordpress, Yammer, Stream
Videography
Poppulo
Social media tools: Sprout Social, Later, Bambu, Canva, Bitly, TweetDeck, Asana
Social media platforms: Instagram, Twitter, LinkedIn, Facebook, Tik Tok, Pinterest
Events
Nouryon's First "2022 Nouryon Intern Week"
Booked all transportation and catering vendors
Booked all travel (flights) for attendees through Concur
Planned and executed a multitude of different activities (i.e., TopGolf, Volunteer Event at Cradles To Crayons, Scavenger Hunt in Philadelphia, Philadelphia Eagles: Behind the Scenes Tour, etc.)
Coordinated travel plans, contact information, food allergies, etc.. for all attendees
Created and distributed all communications for event to attendees
Set-up and clean-up for each meal/activity
Distributing post-event survey
Philadelphia Eagles Autism Awareness Challenge 2022
Coordinated supplies, set-up, and execution of event
Coordinated the kick-off party on-site at office park to bring in donations
Oversaw, networked, and handed out merchandise at Nouryon tent at Lincoln Finacial Field during event
Kids In Need Foundation - 2021 Backpack Build
Set-up, organized, and distributed all supplies prior to event
Oversaw and managed overall event
Restocked supplies
Packed up bookbags for shipment to Kids In Need Foundation
SURCA Symposium 2019 - Widener's Summer Research showcase event held in the University Center
Compiled guest list, set up event, handout complimentary gifts, oversaw event
Celebrating 50 Years of Widener's Communication School
Researched and obtained food caterers, gift ideas for guests, overall organization of event
Widener's first mental health campaign: Breathe 2020
Researched promotional event ideas for Breathe campaign, strategically set up lawn signs for high traffic / high foot traffic areas around campus, create promotive videos, oversaw the promotional events
Strut Your Mutt 2019 - Halloween costume contest for dogs
Organized and promoted the event across campus
Anthropology Club Conference
Created flyers and promotional ideas, obtained catering, venue, and event schedule
Reference
"Kelly Ervin spent six weeks as an intern working with me at the IWSC, where she threw herself into any task we gave her. Throughout her time with us, she demonstrated critical skills that would make her an excellent employee. She showed enthusiasm for learning new skills, and something that particularly impressed me was how quickly she learned how to use our CMS. She was a huge help uploading articles to our website, and I felt confident leaving Kelly in charge of uploading content to our Press pages. She also became skilled in using the social media scheduling tool Later, to upload and publish a range of Instagram posts. Kelly has a great attitude and even continued to finish off some tasks after the internship had technically ended, for which we were incredibly grateful! I know she would be an asset to any employer."
Rachel Swatman
Digital Marketing Specialist
The International Wine & Spirit Competition Ltd,
Published Work
In September 2020, Kelly's work was published onto her internship's website. She wrote the captions to photos in the article. During her time at IWSC, Kelly learned how to adapt to the UK's dialect and difference in culture. She learned a new way of writing that differed from any writing classes that she attended in America.
Capstone Experience
Kelly and a group of 3 other Widener Seniors created, designed, and promoted a student-friendly messaging campaign regarding the COVID-19 pandemic.
Their client was Widener University's Relations Department.
Skills and Tasks:
Conducted a literature review
Held a virtual survey in Fall 2020 to gather data from students of Widener
Held a focus group in Spring 2021 with Widener students to gain feedback on what kind of tone, content, frequency and channels resonated with them
Applied primary research to overall communication plan for the client
Created a Instagram account in March 2021 (@Pride.Pandemic.Life) and logo to create a home for the content
Constant communication and feedback with the client
Applied feedback to outgoing content
Designed content calendar
Created content on a weekly basis
Had more established Widener accounts repost content to reach larger audience
Reached over 500 accounts in the last 30 days
Successfully created peer-to-peer messaging to reach the student body of Widener
